But the best thing about the brand is the story behind. You are not only enjoying tasty yogurt but you are also supporting a sustainable and socially responsible business. La Fageda is a lovely example of doing good and responsible business.
6 years ago when I did the MBA in Barcelona, I remember that the Marketing Manager came to explained about the story behind La Fageda and I was impressed. La Fageda has really found a good concept in every way and I think it should be considered as a reference point and “exported” to other countries.
So what is there concept? La Fageda is a sustainable farm, located in the beautiful surroundings close to Olot, Catalonia. They have their own garden and farm with cows where they get the milk for the production of their products. In addition to being sustainable and “self producing”, the factory employs disabled people.
So if you do live in Spain, try out the tasty yogurts and at the same time you’ll be supporting something good. Click here for the selling points (in Spanish). To read more about the company visit www.fageda.com